“Could” is not the same as “does”.
They do not.
Case in point: I currently reside in the Netherlands. I am unable to order a laptop with a Dutch keyboard. Like, literally, it is extremely difficult to find such a thing.
And key point was: support and documentation. Okey, SOME tuxedo models (I looked through a few and it varies) offer Slovenian. Do you think you can call Tuxedo and get support in Slovenian? Err, no. You cannot. Extremely obviously. Neither can you get a Dell laptop with a Slovene KB here in NL. Hell, you can’t get a Dell laptop with a DUTCH keyboard here in NL. So OBVIOUSLY the EU gives zero shits about that. Similarly, PC Specialist, a retailer in the UK (previously EU member state), has had no problem selling to Sweden in spite of offering no Swedish support. (Edit#2: and where they offer “Swedish” keyboards, they are actually US KB’s with Swedish legends, so… err… Ouff… I was a bit pissed off when that happened. It’s not a Swedish KB just because it has the symbols in the wrong places… )
Another case in point is Tuxedo offers no keyboards for Bulgarian nor Croatian, on one model I hopped on to check just now. Oh, and no Dutch keyboard offered. Somehow Tuxedo is perfectly fine selling to the Netherlands but… no Dutch KB. Obvious how the EU gives many shits about keyboards on laptops, right?
AND: Well yes, omg, if I import from System76 I am the importer. THAT WAS THE WHOLE DARN POINT. There is nothing stopping Framework from selling to me RIGHT NOW. They could have sold to me from the moment they started selling anything to anyone. They do NOT need to jump through hoops of languages in support, documentation, or anyones weird fantasies about the EU having requirements on keyboard layouts or whatnot.
They just need to sell it to me, after self-declaring EC compliance. Boom. Done.
This whole thing with keyboards mattering at all for retail in the EU is some weird fever dream from people that obviously have never dealt with any kind of marketing nor have any kind of idea of what the EU Single Market even means.
The EU Single Market, the holy grail of what it even exists to achieve, means: “Anything that is fit for sale anywhere in the EU is fit for sale EVERYWHERE in the EU.” There are very few and very specific exceptions to this (like Sweden’s long-standing fight against cross-border alcohol sales). Trust me, no-one except maybe the French would ever get the idea of picking a fight over KEYBOARDS…
Edit: I would be VERY enthusiastic to hear Framework explain their stance on this. I can totally understand if they decided they want a strong sales operation when moving to a new market (because supporting consumer sales cross-atlantic sucks, even as early as staff timezone coverage). But their post seems to have given certain people the super-weird idea that they are not legally ABLE to sell cross-atlantic. And that is BS and it would be awesome if Framework explained the actual reality of running a business instead of making people think “OMG you can’t sell in the EU unless you have X keyboard” or “you just MUST have support staff in X language” or “documents in X language” or all the other silliness that any EU resident just has to… you know… buy anything… to disprove.
To take a recent example from my own life: do you think there was any Dutch documentation in the nice stack of Raspberry Pi 4’s I recently bought from a dutch online retailer? Hint: no. Not a single word of dutch anywhere. But if one listened to people on this forum that was probably illegal or something… the Raspberry Pi foundation and its partners could NEVER sell to NL without doing all these weird dances and shit for the NL market, right? Hell, do you think there’s a Dutch KB version of the Raspberry Pi 400? No. Nope. The only one for sale here is… the US one that I bought. Is that one illegal? Did the Raspberry Pi foundation bribe random EU commisioners or something for special priviliges?