Company FRAMWWORK's Profile and Products' flexibility

Could someone explain the detailed profile of the FRAMEWORK company from its inception?
Concept of DIY in laptop domain seems very attractive.
Will Components be available in open market of we will have to depend on FRAMEWORK only - at any cost?
Enlist the peripherals which can be fit in this supplied assembled/diy laptop of Framework.

Many of the common upgrade scenarios use off the shelf modules: DDR4 memory, NVMe storage, and M.2 WiFi. For other modules, these are custom to the Framework Laptop. We’ll be releasing reference designs for modules like the Expansion Cards to enable third parties to develop their own versions as well.