I agree with @junaruga on this. I had the impression from the start that ecosystem/marketplace is framework’s main plan to make money, aside from direct sales (for which profitability is limited by the nature of selling long term devices instead of disposable ones). The slide just confirms my impressions of this.
Plus while things like intel 13th gen / amd / larger form factor are nice and 13th gen at least likely, they aren’t exactly Next Level, just another iteration.
A completely new device like phone/tablet/tv etc. would be Next Level, but also quite unlikely I think, for a few reasons:
It’s too early to move on to an entirely new product line. Framework still has its work cut out to get established in the laptop space beyond enthusiasts, and building trust and an ecosystem. Going to a completely new product line within a couple of years of launching your first product is absurd. Even huge tech companies wait many years before doing that, e.g. see how long Samsung took to get into laptops
They’re not big enough. I just don’t think Framework has enough engineers and product managers and such to figure out a whole new line. They’re still a relatively small company.
It’s just not feasible. When Nirav Patel went on interviews and said the laptop market was ripe for change, he didn’t simply mean it was creating bad, disposable products; (almost) all consumer electronics are like that. He meant that it was actually fairly feasible to change that.
Just look at the way the framework laptop is built. Almost everything is off the shelf components, with framework itself really only designing the casing and expansion cards. Plus, most of the technical aspects is once again handled by their manufacturing partners. This is the main reason they managed to create a laptop “from scratch” in 18 months. And this type of open market just doesn’t exist yet for phones (I’m not sure about TV’s).
Plus the laptop form factor still has some wiggle room to add in removable parts and panels and easy screws. The same doesn’t really apply to mobile devices with the insane expectations we have of them for thinness and weight. Fairphone is living proof of how difficult it is. And I haven’t even touched on software yet.
So yeah, ecosystem seems more likely.