Hi Bionicman,
This is the Industrial designer Nick from Framework. Thanks for interested at Framework laptop.
I think this is a very good opportunity to explain our design philosophy and concept on the laptop design. For the form factor perspective. Definitely we can do very “jump-out” or appealing, attractive design to enhance the difference between our product and the competitor on the market. But what we think about, the core value, is the user experience on upgradability and repairability. Any surface and geometry design is based on the easy open, easy unscrew with screwdriver or taking components out of enclosure with finger. Hence we tried to keep overall form factor simple and minimal to ensure the design matched our core value and mission.
About the color, we basically used the raw Aluminum color for laptop. We tried to reduce the toxic production process just only for getting a “colorful laptop”. On the Framework laptop, we tried to limit the process as much as we can by eliminate the “dying color” process during the anodizing, meanwhile keep the sandblasting and anodizing seal process to ensure the quality and durability are prefect without sacrificing the outward appearance. That is why we came out with a silver color, anodized overall looking on the Framework laptop. We valued customer and environment as highest priority than everything else. And I think design should serve to the people and earth instead of overriding them.
Thanks