One Time Boot Menu can't get in

I’m also unable to setup my framework, as I can’t get a boot started.

I’m using this Kingston usbc (“DTDUO3C/32GB”) thumb drive: https://www.amazon.com/gp/aw/d/B010HWCEHM

I get the following blue dialog:

Default Boot Device Missing or Boot Failed.
Insert Recovery Media and Hit any key

Then Select 'Boot Manager' to choose a new Boot Device or to Boot Recovery Media
[Ok]

If I switch the drive to my top-left port (just ever Esc key), or my bottom left port (just under caps lock key), and hit enter, then I at least get to a Boot Manager screen than shows:

Boot Option Menu

EFI Boot Devices
EFI USB Devlon (KingstonDT microDuo 3C)

[up] and [down] to change option, ENTER to select an option, ESC to exit

But if I hit enter, the screen just flashes black, and then the same thing is rendered again.

I can get to the bios settings and confirm USB booting is enabled…
Question: Is there anything else in the bios settings I should ensure?

(Also, my confirmation that this stick should work: booted a Thinkpad from it)