Brainstorm arguments that framework laptop will be successful in the market

Agreed I and I think many others here give the laptop more leniency on issues that would likely never have been accepted from another company.

I want them to succeed I want them do well but I also feel your frustration and want a laptop that is a good laptop!

True they need only serve the customers that want what they are offering. I stopped recommend it to the average person after getting mine.


I first heard about Framework on Hacker News, so from the beginning I didn’t expect this to be something for the average person, and it has nothing to do with quality. Being able to repair and upgrade the machine is something that the average person might like in theory, but the average person has no interest in looking at individual component specifications, and certainly no interest in physically handling the components to swap them. They need to be able to drop it off at the local Best Buy, Microsoft, or Apple store where someone will just do it for them. I got a Framework for my wife, but she’ll just hand it to me if anything seems off, and I do the BIOS and driver updates for her. I’m glad that my car is repairable, but it’s an appliance to me, and I have no interest in doing any mechanical maintenance or repairs myself.

I don’t recommend Linux desktop distros to the average person for the same reason. In the hands of someone who’s curious and wants to learn, Linux is powerful and fun. But the average person really needs something that’s sealed up like Windows S mode, MacOS, or ChromeOS (or increasingly just iOS or Android) so that they can’t screw it up, or they can bring it to the Microsoft or Apple store to unscrew it.

Maybe the best hope of wider adoption for Framework would be some kind of advertised affiliate program for small, independent “computer repair” shops around the world, so people would feel comfortable knowing where they can take it for repairs and upgrades.


I highly disagree with this statement. OS’s do not need to be closed up, sealed off, proprietary black boxes for most people. In high security corporate, military, and maybe government environs you could argue for that, but I would still see it as a false sense of security vs open source. For everyone else, running back from the bleeding edge on stable / LTS editions of open source software is just fine. Case in point: I helped my 70+ year old mother switch to Ubuntu about 4 years ago, and I don’t think she’s booted to Winblows since. Now she’s confident enough in the software to run the semi annual version upgrades without me being there just in case something goes wrong. She even convinced her 80 year old friend to switch.

Software being open means it’s easier to understand, yes easier to tinker with and break (but most people don’t do so), easier to fix (even if that specific user won’t fix it themselves). A cottage industry of Linux friendly repair and upgrade shops would be a boon for everyone, and provide some downward competitive pressure on the ridiculous prices BB and crApple charge for repairs and upgrades.


Like @D.H I disagree but I think I understand what you are getting at.

To me is like the misunderstanding with right to repair, the misconception that it solely means end users are to be empowered to make there own repairs.

RTR is about both removing the monopoly on repair options so end users, 3rd parties and 1st parties can repair while also making devices that are repairable. This encourages price competition for repairs and extends life of devices. Take a look at what John Deere and Apple do with their control of parts and repairs. What happens when the manufactures no longer supports a device and you have nowhere else to go?

IMO what the average user needs is something that just works well/as expected and that if/when they break something they can get it fixed without loosing their data at a competitive price rather than costing in the realms of a new device. FW laptop is very modular and thus very repairable. If the laptop worked just the same as a “sealed laptop” then even if you personally never intend to try and repair it is a better choice.


Okay. I hear all this talk about the Framework only appealing to innovators or tech-type people. That, I’m sure is one group. But I’m here to tell you that I’m 66 years old and not a tech wizard. I got the DIY. My grandson and I put it together. I installed LM Cinnamon Edge as reccomended on this forum. I may not be th he average consumer, but I’m a long ways from being part of a specialized group. I can’t say enough about the well written and comprehensive help links, as well as the support from this group. Framework: keep doing what you’re doing. It’s working!


I didn’t mean to conflate open source vs. right-to-repair vs. “just works” with my comment about regular people needing an operating system (not a whole laptop) that’s “sealed up.”

One way of making sure that things “just work” (which probably best fits the sentiment that I was trying to express for the average person) is to configure things to work (out-of-the-box and through automatic updates) and then reduce the end-user’s ability to mess with that configuration, intentionally or not. And I think this is fundamentally at odds with how desktop Linux distros give us more control and choices regarding what we install or update, and when, and from where. Do you want to be on the unstable, testing, or stable branch? Do you want an LTS or stable or release candidate kernel? Free or non-free drivers? Which type of file system and bootloader? What about partitions and disk encryption? Which desktop environment? Do you want to build packages from the AUR or use backports or stick with the default repositories? Maybe you can avoid some of these choices for a while, but then your employer or school wants you to install Teams or a particular VPN client, and they only have instructions for Windows and macOS…

I recently put a Manjaro sticker on my laptop, and my wife asked about it. I said it was my operating system, and she said, “I thought you used Linux.” I got two sentences into an explanation of Linux distros before I saw that she had lost interest in the topic. For her, it doesn’t “just work” if she needs to understand and choose between distros, nevermind the rest of it.


I realise why you’re drawing the comparisons here however you seemed to actually indicated the value and interest to the average user this laptop brings.

On this we agree but I suggest you can have both options and “just works” coexisting

I think the trick is to have good defaults/standard behaviour or perhaps a basic and an advanced view like can be seen with VLC media player settings so the “average”/most frequently needed things are in plain view and more advanced potentially dangerous things more hidden/require password confirmation. This is why Apple’s Mac OS/ iOS do well, basic functionality and clear visual design and hidden ways of getting what more advanced users want done, maybe not iOS on that one.

Regarding Linux, it isn’t mainstream but is way more new user friendly with flatpaks and the more mainstream app populating the distros “App Stores” you may never really need the terminal. A lot is done with web browsers now anyway and with the Steam deck using Linux as well I can see a lot more accessibility happening in the coming years.


I agree with this notion. My kitchen range / stove “just works” …and it’s repairable…just that I don’t wan to deal with the repairing if needed.

Any [good] solution should ‘just work’… (assuming user orientation and training pre-requitsites are met).

Something else “just works”…and doesn’t even need repairing that we know of: The laws of our construct (regardless of whether we understand the science of them, or not).

1 Like

So the difference between my car and my Framework laptop (and Linux, which is why I brought it up) is that I can take my car to an official dealership or one of many independent shops in town if I don’t want to do the maintenance and repairs myself. There’s no place, official or unofficial, in town to bring my Framework if I want someone to install the new lid or hinges for me (or figure out how to get Teams working in Manjaro). There are resources and a supportive community on the web, of course, but I’ll still have to learn and do it myself. That’s fine with me, but that’s why I wouldn’t yet recommend it to the average person.

Absolutely. I first tried putting Linux on a laptop in 2005. Compared to the experience back then, today’s Fedora, Ubuntu, Mint, Manjaro, etc. are shockingly smooth. And I’ve said the same thing about modern web apps making the choice of operating system less relevant.


I don’t see why you couldn’t take the FW laptop to any independent repair shop? I think they would likely be delighted at how easy their job would be! Failing that if you know a techie the modular repairs are so easy they would surely be able to help for the cost of a beer or whatever.

Sure there currently is no first party option that I am aware of but no customer is out of warranty yet! :slight_smile:

In time all the parts will be more widely available as well as the full schematics so I’m scratching my head to understand why you say you could not get it fixed locally?

As for Teams on Manjaro, desktop Linux is still a niche fragmented mostly enthusiast OS and so less well supported and documented.
The FW laptop is a laptop that has greater than normal support for Linux OS but is not sold with it so I don’t think it makes sense to bring that up as a comparison, I mean FW ≠ Linux.

1 Like

Mainly I am/was thinking that there just aren’t many independent computer repair shops anymore, having been knocked out of business by the Geek Squad and Apple and the general model of disposable consumer electronics.

Looking now on Google Maps around the different places where I’ve lived, I’m surprised to actually see a number of shops still in existence, so you might be right on this point after all. :slightly_smiling_face:


That’s is good to hear!

On your point about getting it repaired however I just saw Water Damage - repair shop recommendation? - #10 by IndependentGeorge a water damaged mainboard repair at a 3rd party shop declared not fixable without the full schematics being available.

I think Biggest obstacle for greater success are Availability outside EU and america and second problem is lack of options. There is only one type(intel) of framework laptop and its probably only available in America and EU. I am Indian and wanting to buy laptop since 2 years but I am waiting just so that I could buy a Framework laptops but my second highest concern is lack of options. I am a gamer so I want a budget gaming(kinda) laptop. I hope they launch a AMD apu based varient and also a 2in1 and expand in Asia too. I have already waited more than 1year and ready to wait until 2023.

1 Like

Going back to the initial question, can FW be successful.

It’s a bold initiative for sure :raised_hands:
Trying to change a market is always tough.
Creating a market category is even tougher.

What I learned from strategies like Crossing the Chasm is that, at a high level:

  1. Early adopters needs to feel valued, and the Brand needs to listen to them
  2. For sustainability (aka being able to cross the chasm, survive the early phases and enter a bigger market), FW needs to be able to provide a whole product, with others (aka it takes a village, others will be needed for more people to understand the value, and as such for FW to grow)

Let’s assess how FW delivered: :innocent:

Do you feel that early adopters were “supported” during their journey? how were the first months? how do 11th gen users feel? what percentage of them want to go further? (of course some will have been disappointed, but is there critical mass of people still believing?)

Regarding growing, FW needs to succeeds with its Marketplace, so that more people/businesses are skin in the game.
Do you see many items being added, like expension cards?


Early adopters are going to spread word of your product and their experiences positive or negative. There have been significant hardware (and false advertising “60W boost”) issues with the 11th gen and IMO communication around the issues have been lacking. Lesson learnt, no exceptions, this is the first and last first gen product I buy.

Great point I hope we see more card manufactures but I fear the cards are so darn tiny the potential uses are very limited. With the repairability and expansion cards requiring additional space the choice to go ultraportabe has really difficult constraints to get around and this chassis is not going anywhere any time soon…

I truly get what you’re saying about early adopters.
Been burnt with 11th gen battery consumption when in suspend mode (what I learnt to do a lot on MacBooks these past years, w/o any bump).

Regarding new expension cards,

  • I honestly don’t have specific needs, I’m happy with 2 C, 1 A, 1 HDMI and 1 MicroSD
  • With USB-C becoming the de-facto standard (at least in Europe, even Apple will adopt it on next iPhones), I’m not sure what specific HW extensions are needed within the laptop to make the laptop more versatile
  • expension card size is indeed a constraint (the RJ45 adaptor looks very bad and cluncky – but USB-C can do the job for wired network access), and looking at industry, everything gets smaller and smaller (our smartphones are quite small and very powerful devices, my ISP router has shrinked by 12x in 8 years), so I don’t see it as a blocker

Yeah I think it a has to do with expectations. I’m still glad to have bought a Framework and look forward to what comes next but gen 1 products are just not for me.

The current selection of available ports are solid I do however find three ports too few (if you consider one is often taken by power) type C ubiquity, daisy chaining and docks can/should alleviate this but integrated ports are still better, I mean try plugging your router directly into your type C port :slight_smile:

Like you say electronics do shrink but we are starting with a small size to begin with which limits the potential of this unique selling point. Take the idea of a battery expansion cards cool idea but DOA and as you mentioned the full size RJ45 port which can’t ever fit inside the laptop body and even a full size SD card reader can barely fit.

Time will tell if Apple will use type C on their 2024 iPhones or if they will have another spurt of “courage”.

What if Framework launch a Framework lite laptop for bugdet buyers?