Since my original post of this went into the wrong thread, I’m fine posting it all here. Makes more sense.
->Expansion Cards: The fit is loose and lack good tolerances. Most importantly we are stuck with a laptop that can only have 3 ports 
given one is for charging. A separate charging port on the laptop so it doesn’t eat up one expansion port would be good, even if it was just for charging. I think it would have been better to make the left side full of all the needed ports, RJ45, SD, USB, USB-C, then on the right side have 2 expansion cards like what you have now. Best of both worlds without compromising on ports and needing dongles or extra card swapping. I’d love a laptop with both SD and mSD slots.
->Screen Options - glossy, matte, touch, 13.5" then do a 15" then a 14" then a 16". This is easy, you simply make new cases and lids. Same mainboard, just a side width extension for the thunderbolt ports. You could even have started with the same battery if you had to then offer bigger ones later. Choose a 16:10 screen format so there are lots of choices out to choose from. The 3:2 format is limited in panel choices and resolutions. There’s no reason you couldn’t offer a matte, heck the screen you have now comes in both matte and glossy. Look for screens with a wider color gamut so you can get professionals who do editing pictures and videos. Adobe RGB or DCIP3 will blow your socks off seeing those side by side with sRGB what most people are used to. Oh and keep the screens 400 or better 500 nits of brightness.
->I think the laptop may simply be too thin. A thicker laptop and you could have a bigger battery, kinda stuck now with what you have.
->A little bigger fan and you could have kept it quiet. Something everyone wants is a quiet laptop. The thermal capacity of the 12th gen is a lot, and there are plenty of complaints of fan noise. Thicker laptop could lead to a thicker fan.
->Heat pipes are a bit small, when comparing to what other manufacturers are using.
->offer U series chips. They are simply the best choice for laptops, especially thin ones. It shouldn’t be too hard change the mainboards, much easier than changing to AMD chips. I’m sure people think they want a P series, but offer the U if it isn’t too much work because they would surprise the community in what is actually capable of in real world use. Having a P series that’s thermally limited to a U doesn’t do much good, but eat up more battery life.
->I understand the choice you made for Intel, but you have a large number of customers asking for AMD… something to consider.
->Keyboard Choices, there’s no reason you can’t offer different keyboards with different travel and force. Your existing keyboard has good force but feels mushy, it’s not tactile like. You should make the ctrl and fn keys the same width, allow people to swap them physically and in the bios. Easy thing to do and opens more doors for people that want thinkpad/mac style. Easy to do.
->Color… offer it as a choice, and perhaps build your own identity. I think a dark gray would be ideal for a laptop… seriously, dark gray would look awesome with a black keyboard
->ruggedized case option, oh lots of people would love that. Think half way between a normal laptop and a Toughbook. But it has to have a handle on it like the Toughbook, I’m jealous of my friends have have Toughbooks because the handle is so nice.
->m.2 slot for 4G that could be used for a 2nd hard drive… but if you’re limited by pci lanes I understand why it wasn’t implemented. Keep the main SSD 4 lanes for sure.
->magnesium instead of aluminum housing option?
->different hinge design that fixes the wobble - please? Perhaps a hack that puts something into the hinge as hysteresis would help?
->oh and the little booklet you send with the laptop, how can anyone read that small of print? Please make it bigger.
These are all doable things and repeated many times by others. Let’s focus on what your customers are asking for and your business will grow.
