If you look at this topic here: Price Difference between the 3 Processor Options
You’ll see that I was more than a little critical of Framework’s pricing policies as well. I was VERY afraid that they could decide to emulate the same BS that Apple does with their insane price gouging.
Now, it is more clear to me that exactly because they don’t have such a big lineup (yet) they really need to practice steeper prices in what they consider their “top category”.
You will certainly find more attractive prices on the market elsewhere (always). I recently bought an i7-1165G7 Swift 3 for $685 ($895 less than the price I would have paid for a similar Framework at that time). But good luck to her trying to find a replacement screen around here if she accidentally cracks it… Good luck replacing the (horrible) trackpad if it stops working… It won’t be hard to replace the battery in a few years, but it will cost much more than Framework’s… And so on…
It helps if we don’t focus so much on pricing right now, specially because Framework has given us plenty of indication that it IS a fair company (just look at most prices at the marketplace, starting with the easiest ones to compare: memory and storage - all pretty reasonable).
Another thing that helps to have in mind is that dreadful fact that most companies (including Intel, etc - not only Framework) like to punish what they call “early adopters”; meaning: “if you want the best and you want it right now, you’ll have to pay for the privilege”.
In a few (or many, depending on the point of view) months we will all be able to have those upgrades at more reasonable prices. What IS more IMPORTANT is that they kept their promise and an upgrade IS possible; in a year, 2 years, 5 years… it will STILL be possible (and that’s pretty awesome and quite unique).