I apologize if this is how my messages are coming across. That is certainly not my intention - I am balancing trying to be concise and to the point while also being crunched for time.
I’ll refer to this statement from TheTwistgibber on Discord
It’s very, very complicated. It’s a common misconception that once you are in one country, you can be in all other EU member states. We are a US-based company without a legal EU state entity. Each country has its own requirements to enter legally and the process can take months/years. We would love to be everywhere, but the operational lift is a heavy burden for a very small company that has only been in existence for 3 years. Message Link
As for the marketing being global, I would doubt that’s intentional (I’m sure the brand recognition doesn’t hurt, although maybe it does because Freight Forwarding causes so many problems). Almost all of Framework’s marketing is done word-of-mouth via social media. They don’t really run ads, and they can’t control where social media reaches.
It’s not pinned as those are reserved for must-know information and most people don’t need to know anything beyond the fact that it’s unavailable, but here is a post from a little over a year ago where Twist summarizes that explanation.
I hope this provides the information you’re looking for!