Many of us in Japan are eagerly waiting for the chance to buy a Framework Laptop (or expand what we currently own). To show Framework the real demand that exists here, we’re proposing a simple “Pledge Strategy.” The idea is to give them clear data on the potential revenue they could see by launching in Japan.
How You Can Help in 3 Quick Steps:
Fill Your Cart: Visit the Framework website and configure the exact laptop and parts you would genuinely buy if shipping were available today (make sure to do so under a registered user account with the same email address as your community user accounts’s email address).
Confirm Your Pledge: Post a short message to THIS thread stating that you’ve filled your cart and are ready to purchase.
Spread the Word: Share this initiative with friends and online communities in Japan who believe in repairable, sustainable tech.
Why This Will Work
This strategy translates our collective desire into a powerful metric: potential sales. It gives Framework a direct, data-driven reason to prioritize expansion to Japan by showing them a ready-made customer base.
Let’s show them the strength of the community here. Take a few minutes and make your pledge!
Here is a translation. If you have an X account, or maybe Instagram, you could reach a lot of native Japanese who are also interested. I think there are more self-repair aficionados here than people think. I say this based on the number of “junk” laptops people sell on second-hand sites here.
I don’t think this product has a large enough profit margin to do regional pricing. They don’t make a ton of money off repairs and exclusivity like HP and apple do.
Thinking about the companies I worked for: typically if there are developers (and they don’t use macs), you can expect 1 in 10 to 1 in 3 to pick framework over other options. And the companies will pay, assuming there is a 3-year warranty option.
I think the main reason is that it is really hard for a foreign country to sell products into Japan, because there is so much regulation, certification, company needing an actual person present in the country to represent it etc.
FW currently sell to about 30 countries. If they needed a local company person in all those countries, it would probably double their entire company head count!!!
My guess is that it is just too much overhead, and ongoing effort, that presents the blocker to FW selling in Japan.
It might be helpful if Japanese people lobbied their government, to try to make the process a little more efficient and less overhead for companies trying to enter that market.
For example, there are something like 5 different ministries dealing with the regulations and a single product might need multiple ministry involvement, all taking a lot of effort and time.
what do you mean? Japan has a very transparent and light regulation, even more in Japan officialy allow parallel import!
Please provide extact regulations which is obsticale for the Framework.