Full credit to the Framework team for trying to do something incredibly difficult and ambitious. I love the look of the 12 (I think they nailed that) and the moment it was announced I instantly wanted to buy one for my daughter. I feel I am fairly representative of the intended market - tech savvy person, linux user, FW13 owner, support right to repair, purchaser for kids.
Having to buy laptops for multiple kids is expensive for regular people and you don’t want to buy anything too fancy and have it fall off a desk. So flexy cheap plastic and poor colour reproduction are acceptable. And so is a crappy processor. My kid’s school requires Windows. It doesn’t require touch and pen compatible flip screens which are an over-design increasing costs. School also doesn’t require lavender or bubblegum styling even if we like them.
Lets compare with a machine made for this market. The alternative is a well known taiwanese brand that is perpetually on sale here that I have bought twice previously for kids. I have to rip one full apart to replace a keyboard with some sticky keys after several years of use so they aren’t perfect - but replacement keyboards are available in country and ship in a few days - its just a pain.
Comparing to a prebuilt i5 for true like for like: both 13th gen I5, 16GB socketed replaceable ram, 512GB replaceable nvme ssd, Windows 11 home. The alternative has a marginally faster 1335 vs 1334 and dual channel ram so should have faster igpu performance but much the same. Smaller bezels so the alternative is only 3cm wider and 200g heavier despite having a 14" screen with other dimensions almost the same. Similar 45-50% NTSC colour IPS - different aspect ratios and resolutions but they don’t matter for this use. Alternative has 1 usbc (3.2gen2, PD), 3 usba (3.2gen1), microsd, hdmi, rj45 so everything needed with no dongles being lost at school vs pick 4 and extra costs for fw12. Alternative only has 45wh vs 50wh battery but they get through a school day no problem. The alternative will cost me $749AUD on sale (they are often discounted). The FW12 prebuilt will cost $1739AUD or 2.3 times the cost. I can buy 2 equal spec machines, keep one in a cupboard for a spare, and use the $249 I saved to buy some school clothes. $1700AUD is a crazy price for a bargain basement laptop. It is more than an entry level Macbook Air.
Yes, Frameworks are more upgradable but I can’t justify the costs of upgrading my FW13 let alone my kids FW12 because the parts are so expensive. It could cost be half as much again or more to upgrade the motherboard, particularly if it requires new RAM, wifi etc. Then I could have bought 3 sensibly priced alternatives for the price.
People will say you can do a DIY model and buy cheaper ram and hdd and not register Windows (unfortunately Linux isn’t an option) but you still can’t get close to that alternative’s price.
Framework are in a very tough business. I love what they are doing and I will do my best to support them if I can but I can’t ignore reality. The harsh reviews generally miss the point. The low spec stuff is a feature in this market. The problem is the pricing and low production volume.