The main thing holding me back from the Framework laptop right now is a mix between price and performance.
I wouldn’t mind paying for a relatively weak performance computer given the incredibly Unique Set of conditions that Framework offers, but the price differences between all 3 processsor options in the DIY Configuration process are really CRAZY (in my opinion) or maybe I’m not seeing something?
Here is Intel listed prices for the i5-1135G7, i7-1165G7 and i7-1185G7 processors on the ARK platform ($309, $426, $426):
…which means that the i7-1165G7 is $117 more than the i5-1135G7;
…and the i7-1185G7 is exactly the same amount more ($117) than the “poor” i5.
(lets not even mention that the i7-1195G7 - not available for framework yet - is also listed at $426)
Here are the prices for all 3 Processors/Motherboard/Cooler combos in the marketplace ($449, $699, $1049):
If we assume that everything except the processors are exactly equal on those combos, we have a difference of $250 and $600 on those (against $117 and $117).
Yes, we expect some markup, but come on… those are excessive. We’re not talking about Apple here…
And, at last, here we have the price difference when configuring the DIY Edition ($749, $1049, $1449):
Again, assuming everything else is equal except those processor chips, we have price differences of $300 and $700 (even bigger than in the marketplace for some crazy reason).
Same costs for shipping, same costs for storing, same costs for assembling, same costs for everything! Why such a big markup? What am I not getting here?
My needs are not so basic as to accept an i5 with those characteristics; an 11th gen u-series i7 would barely be ok for now (definitely not in a couple of years), but not if I have to pay $700 more for something that probably only costs $117 more in reality.
If whatever profit margins the Company have on an i5 machine are OK, the same margins should also be OK on a slightly better i7 machine (specially if everything else is equal).
I don’t see those prices changing, but I really would like to understand what is at play here…
Just for reference, here’s an example of the same step for another brand (only a $73 markup for that same $117 difference):
Or, for the i7-1185G7 (a more steep and unjustified markup of $148, but still miles away from that $583):
(and let’s not forget that they are giving other upgrades as well with the processor change)
Those examples above are not really great markups, but they’re perfectly reasonable.
The thing is that because we like Framework SO MUCH, we do expect greatness all around it (even when it comes to prices as well). Let’s just hope for more fair practices in this area in the future and let Framework not go in the way of the Apple, please.