Laptop market is very saturated but Framework was successful as they were on point with their target audience and in many markets, cost competitive. For example, when I bought my 12th gen in Canada, another option was the Microsoft Surface Laptop. For around the same price of around $1300 in total, I got a better processor (i5 1240p vs i5 1235u), 16 gb of ram vs 8, and 1 tb of storage versus 256 gb. Not to mention the repairability benefits. The product was not cheap and that’s why you don’t you don’t see Framework making cheaper laptops.
As for the picture that Ibohn posted, that’s only a concept from 2014 so it remains to be tested. A note is the article mentions the modules being held together by “electropermanent magnets” and magnets can affect the functionality of the product. Side note is the project is from Google and they have millions of dollars to through at whatever they want.
As for competition, by virtue of being in the market, you are competing with everyone else. It’s only natural to compare different products to find the best one for yourself. Look at the Framework 16 discussion post and Dave2D’s video, it’s a question of does the benefit exceed the cost? There’s also a subjective component of being able to service your own hardware.
As for your last point, I partially disagree. I think one of the reasons for Framework’s success was to save money by being able to service your device. Many people have been frustrated by the electronics industry by making repairs exorbitant (Apple). And it seems ridiculous that one component should ruin your whole experience or force you to buy another device. For example, I had a $800 Lenovo laptop with a failing battery. My only option for a replacement was to spend over $200 and wait who knows how long to even get it. But on a Framework, I can spend $64 or $95 on a replacement battery, get it in a week, and service it myself in 10 minutes.
Lastly, even if the cause is noble, if the costs don’t make sense, it won’t last. That’s partially why I believe Fairphone has an extremely small marketshare despite being in the game for 10 years. From an article, “Since its foundation, Fairphone has sold over 400,000 smart phones and last year alone sales were nearly 100,000. The biggest market by far is Germany where apparently all the major suppliers offer Fairphones, followed by France, Austria, and the UK.” Profile: Fairphone brings 'change to your hands' | Impact Investor.