I’ve got a headscratcher for the Framework team: how do you feel about Framework laptops showing up in TV and Film?
Props buyers and rental houses are always trying to woo producers with pretty and sleek looking laptops, and the Framework looks almost exactly like the present generation of Macbooks – which is one of the most featured laptops on screen today. The problem with the Macbook is that it has an unmistakable Apple logo, a trademark law boondoggle that nobody wants to get involved with (unless you have a product placement). Often, producers will pick props for the way they look, then leave the gritty details to on set crew. This is why you end up seeing plenty of silver stickers on screen.
The Framework doesn’t quite have this issue. I mean, there’s still the trademarked gear logo on the top, but these are untested waters.
Coupled with bezels and input covers that can be swapped out in mere minutes, not to mention a design with plenty of hiding places, the Framework laptop is uniquely positioned to usurp the mantle of the laptop prop-of-choice. The only outstanding question is that gear logo (until a logo-free top cover hits the marketplace).
Stealth topic for posting pictures of Framework laptops in the wild on set and on TV, I guess. It’s a slow start this year, but I’ll have a few to show off come April.