There is always room for improvement, and we are closely monitoring online reviews and complaints to identify ways to refine our SOPs and processes. That said, if a customer is unwilling to troubleshoot their own issues, replace parts themselves, or send their laptop to a repair center for service, and they also don’t want to participate in the repair process at all, there are other companies offering repair services tailored to such preferences. Customers deserve the best service that aligns with their needs, and we genuinely encourage them to choose a solution that works for them.
We understand that troubleshooting can be time-consuming and frustrating. There are instances where communication between the support team and the customer goes back and forth for days or even weeks before reaching a resolution, such as a part replacement. While there is always room for improvement in this process, to some extent, delays and complexities are expected. However, because this process is outside of many customers’ comfort zones, they might perceive the experience as poor.
From my perspective, there are two key reasons for this perception:
- The Complexity of Laptops and Troubleshooting:
Framework laptops are intricate machines with numerous components, and many customers have third-party parts installed, adding further complexity. Diagnosing the root cause of an issue often requires running various tests and trying multiple steps before pinpointing the faulty part. Replacing parts randomly is not a viable option, which is why the troubleshooting process requires significant time and effort.
- Lack of Familiarity with Hardware Troubleshooting:
For most laptop brands—and hardware companies in general—troubleshooting and part replacements are typically handled by authorized service providers, repair centers, or technicians. Many customers are not accustomed to performing these tasks themselves. Traditionally, technicians diagnose issues, replace faulty parts, and return a repaired device to the customer. Understandably, customers may feel frustrated when asked to perform these tasks themselves, as troubleshooting and handling non-functional units are neither fun nor easy. However, this does not necessarily mean the support team is providing a bad experience.
The majority of Framework customers (at least within the community) are tech-savvy individuals. Many have built their own desktops and are familiar with the components involved. However, tech-savvy customers often dislike following basic troubleshooting steps. Having worked in support for years, I can confirm that many issues are resolved with simple actions like a reset or restart. Yet, some hardware enthusiasts resist these basic steps, feeling insulted when asked to perform them, which they may equate with a poor experience.
As morjuosu already pointed out, people are more likely to share negative experiences online than positive ones. Rarely does someone post on Reddit to say, “I’ve been using my computer for three months without any issues.” It’s simply human nature to voice frustration when things go wrong while staying silent when everything runs smoothly.
Finally, I want to emphasize that I am not invalidating the OP’s experience or their frustration. Dealing with a non-functional laptop is undoubtedly stressful, following long and complicated troubleshooting steps is challenging, and discovering that an initial replacement didn’t resolve the issue is far from ideal. There are certainly areas we need to improve, and we are actively working on them.