If I may, it’s not made only for users who want macros, as its functions are not at all limited to macros. So rather it just for whatever the user wishes. And knowing programming is not needed for any basic functionality, you don’t need to touch github.
A couple options can be found here, community.frame.work/t/list-of-company-or-individually-driven-projects/18559#p-65837-keyboard-10
All of the FWL16 keyboards will share the same abilities, as they all are based on the same QMK open source keyboard firmware. Keys can be configured through a point-and-click GUI called Via (made by a seperate group from qmk) accessed from a chrome-based browser. Framework hosts a copy of Via at, keyboard.frame.work. But not much point visiting that link without a compatible keyboard connected.
Some pictures of what the GUI is like:
There are a few different themes / color options for the GUI. I just picked one I thought made different elements stand out more than the default theme.
If you search “qmk via” on youtube you should find some demonstrations and how-tos.