Imagine the horror when I saw that this is a thing (t=540s):
So, which side do you place closest to your back?
- Laptop lid against my back
- Laptop bottom against my back
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voters
Laptop bottom, but never ever unprotected. Thin aluminum plate, laptop, thicker aluminum plate against screen side. Someone on the forum mentioned getting a carbon fiber plate cut to size. If I didn’t already have something, I’d love to go for that. Supposed to be twice as rigid for the same thickness. And would look more premium to many.
When using the laptop, the plate goes under it. Then you can use it on your lap or anywhere without blocking the fan. I added adhesive velcro so that I can move the laptop or pick it up and the plate stays. Adhesive textured clear vinyl (indoor stair grip) on the bottom side to protect from scratching tables and give it grip for use on a lap or couch.
So doubly useful.
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Here’s that other user:
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I voted for placing the bottom up against my back but tbh I’m not entirely if I pay that close attention when I shove it in. It goes inside a padded laptop sleeve so it’s not like it would get knocked around by other stuff in my backpack. But if I were going to be deliberate about it, back against bottom is the way to go.
Laptop bottom. I protect the display by keeping it on the inside with more padding and place the most rigid side of the laptop on the side of the bag that’s potentially more vulnerable. The other things inside my pack tend to be flat and I don’t overpack it so that it doesn’t affect the laptop compartment at all.
I’m interested to hear the alternative rationale though.
The lid flexes either way so I’ll just replace the screen if the keyboard marks will become annoyingly prominent. Or when Framework releases an OLED 
(16” user, though)
Shared in the hope that framework can improve its screen/bezel/keyboard deck in the future and possible help others.
How I pack a framework 13 (intel core ultra) in a backpack will depend on the backpack and what I’m carrying.
Regardless, I will now use sheet of paper between the keyboard and screen when stowing the laptop in any container. On a recent trip, I packed my fw13 into a ula dragonfly backpack (into the laptop pocket between my back and the main backpack pocket) and used the backpack compression straps for clothing inside the main backpack pocket (not directly compressing the laptop). This made the laptop slot a tight fit for the fw13; however, I could still insert/remove the laptop in/from the backpack w/o releasing the compression straps.
At my destination, there where visible key cap marks on the screen when the screen was off. The key cap marks were removable with water - thanks for that @Gmanny.
Today (about a month after this trip - not having stowed the laptop since that trip) with the screen off and with bright light reflecting off the screen, I observe a horizontal line across the screen almost exactly 9 cm from the top of the lid (screen + bezel) that will not wash off. This line corresponds to the start of the keyboard counter sink on the keyboard deck (i.e. not the key caps).
The line does not go across the entire screen, it’s not visible with the screen on, and not visible with the screen off unless looking with bright light. In its current state, I can live with this.
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I’ve never paid any attention to this in my life 
I do the opposite for the same reason, in the case of my backpack the side towards the back is more padded and the side toward the inside is full of not flat items which seem much more likely to do damage to stuff than my back.
This habit may also just be a leftover from owning an x250/x260 with the battery sticking out the bottom.
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Some times, it’s nice not having to overthink things. Other times, the mind wonders why we do what we do.