I was re-watching the “Introducing the Framework Laptop 16” YouTube video and thought the logo could be animated. Have a satisfying clicking, ratchet-like sound. I think it might draw on the satisfying aesthetic Framework of just working. I think a short sound clip would be suitable for the logo animation. It should rotate like a screw because that’s what Framework is all about: repairability. A small addon to what I said before is that when the logo speeds up and rotates then slows down, it should have a rotation speed that slows down until a satisfying ending click that locks in place.
I love what everyone is doing on the team. I cannot wait to see what you guys create next!
The logo is a gear so what about the video starting with a single one rotating then introducing a couple more in key. A longer form could have a gear get jammed and swapping it out- bringing in the idea of repairability